Customer Analytix
The customer is central to every business. We achieve material business benefits through a conscious effort to understand and measure our customers.Every customer is unique
The more granular our view of each customer the better our understanding of that customer as an individual. Our challenge is to balance segmentation with value and complexity.Single view of the customer value
The Segmentation Engine
Listen & Measure
By better understanding the value of each customer, we can optimise our portfolio value by pursuing high-value clients and remediating value-destroying clientsPricing and profitability analysis
Improve our Value Proposition
By better understanding our customers’ behaviour, product holding and utilisation we can improve our value proposition by better matching our client’s requirementsCampaign analytics
Better delivery
By better understanding our customers’ journeys, we can better deliver our value propositionCustomer journey analysis
At Analytix Engine, we want to help your business to thrive though a conscious effort to understand and measure the value of your customers.
Every customer is unique
The more granular our view of each customer the better our understanding of that customer as an individual. Our challenge is to balance segmentation with value and complexity.Single view of the customer value
The Segmentation Engine
Listen & Measure
By better understanding the value of each customer, we can optimise our portfolio value by pursuing high-value clients and remediating value-destroying clientsPricing and profitability analysis
Improve our Value Proposition
By better understanding our customers’ behaviour, product holding and utilisation we can improve our value proposition by better matching our client’s requirementsCampaign analytics
Better delivery
By better understanding our customers’ journeys, we can better deliver our value propositionCustomer journey analysis